
Social knowledge consists of two things: brute facts and institutional facts. The brute facts are the basic things an audience sees. For instance, during the film District 9 when the audience sees Wikus they may note that he is male, around 30 years old, has brown hair, a mustache, etc. These are the basic characteristics of Wikus. The institutional facts are situational and depend on the person. It is a person’s perception that has been shaped, allowing him/her to see certain things as something in particular. Now Wikus may be seen as a person who lacks willpower, has low self-esteem, or is overtly happy in order to hide his hatred for his job. All of these views of Wikus are possibilities that depend on a person’s social knowledge of the situation. What a person sees and perceives is often due to their background. This is why when watching sports some can see an intricate play while others only see random movement. The person who sees the intricate play has probably had some experience with the sport before. For instance, when first watching District 9 I didn’t see the apartheid metaphor right away. For me the metaphor of racial segregation stood out because I am an American and because of our countries past history. Basically, social knowledge isolates bits of information in order to give meaning and significance to something.







